How to Sell on Amazon Without Selling Products 2024

How to Sell on Amazon Without Selling Products


Find new ways to use Amazon’s many marketplace features without managing physical inventory. Explore various options such as affiliate marketing, digital content publishing, service offerings, etc. Engaging with these channels can reach Amazon’s many customers and generate easy management revenue.”

How to Sell on Amazon Without Selling Products

How to Sell on Amazon Without Selling Products

Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where individuals or businesses promote products or services on behalf of a merchant (such as Amazon) through unique affiliate links. When a customer purchases through these links, the affiliate earns a commission.

Here’s how affiliate marketing typically works:

  • Joining an Affiliate Program: Affiliates sign up for an affiliate program like Amazon Associates and receive a unique affiliate ID and links to promote products.
  • Promoting Products: Affiliates promote products or services using their affiliate links through various channels such as websites, blogs, social media, email newsletters, or YouTube channels.
  • Generating Sales: When a customer clicks on an affiliate link and purchases within a specified time frame (usually within 24 hours but can vary), the affiliate earns a commission on that sale.
  • Earning Commissions: Commissions vary depending on the affiliate program and the type of products being promoted. Amazon Associates, for example, offers commission rates ranging from 1% to 10% depending on the product category.
  • Tracking and Analytics: Affiliate programs provide tracking tools and analytics to monitor clicks, conversions, and commissions earned, allowing affiliates to optimize their marketing efforts.

Affiliate marketing offers several benefits, including:

  • Low Startup Costs: Affiliates don’t need to create or own products, reducing the initial investment required to start.
  • Flexibility: Affiliates can choose which products to promote and how to promote them, giving them flexibility in their marketing strategies.
  • Passive Income Potential: Once set up, affiliate links can generate passive income as long as they continue to drive sales.
  • Access to a Wide Range of Products: Affiliates can promote products from various merchants, giving them access to a diverse range of products to promote.
  • Overall, affiliate marketing is a popular and effective way for individuals and businesses to monetize their online presence and earn commissions by promoting products or services they believe in.

Kindle Direct Publishing (KDP)

Kindle Direct Publishing (KDP) is Amazon’s self-publishing platform that allows authors and independent publishers to publish and distribute their books directly to Kindle devices and Kindle reading apps.

Here’s how Kindle Direct Publishing works:

  • Creating an Account: Authors and publishers sign up for a free account on the KDP website.
  • Formatting the Manuscript: Authors prepare their manuscript according to Amazon’s formatting guidelines. They can upload the manuscript in various formats such as Word, PDF, or ePub.
  • Designing the Cover: Authors design or commission a cover for their book. Amazon provides guidelines and templates to help create a professional-looking cover.
  • Setting the Price and Royalties: Authors set the price for their book and choose between two royalty options: 35% or 70%. The royalty rate depends on factors such as the book’s price, file size, and distribution options.
  • Publishing the Book: Once the manuscript and cover are ready, authors upload them to the KDP platform and fill in the book’s details such as title, description, and keywords.
  • Choosing Distribution Options: Authors can choose between two distribution options: Kindle Store (exclusive to Amazon) or Expanded Distribution (available to other retailers and libraries).
  • Previewing and Publishing: Authors preview their book using Amazon’s online previewer to ensure everything looks correct. Once satisfied, they publish the book, making it available for purchase on Amazon.
  • Promoting the Book: Authors are responsible for promoting their book to reach potential readers. This can include marketing efforts such as social media promotion, book giveaways, email newsletters, and advertising.
  • Earning Royalties: Authors earn royalties from book sales based on the chosen royalty rate and the book’s sales performance. Royalties are paid monthly by direct deposit or check.

Kindle Direct Publishing offers several advantages for authors and publishers:

  • Control and Flexibility: Authors retain control over their work and have the flexibility to set their prices, make updates, and choose distribution options.
  • Global Reach: KDP allows authors to reach readers worldwide through Amazon’s global distribution network.
  • Low Barrier to Entry: KDP is free to use, making it accessible to aspiring authors and independent publishers.
  • Earn Higher Royalties: With the 70% royalty option, authors can earn higher royalties compared to traditional publishing deals.
  • Overall, Kindle Direct Publishing empowers authors to bring their stories to a global audience and earn royalties on their book sales with minimal upfront costs.

Merch by Amazon

Merch by Amazon is a print-on-demand service provided by Amazon that enables individuals and businesses to create and sell custom-designed T-shirts, hoodies, and other apparel. Here’s how Merch by Amazon works:

  1. Signup and Approval: Users must apply for a Merch by Amazon account, and approval is required before accessing the platform. Approval is based on various factors, including account information and the quality of designs.
  2. Design Creation: Once approved, users can start creating designs for T-shirts, hoodies, sweatshirts, and other apparel. Designs can be created using graphic design software or tools provided by Amazon. It’s essential to create high-quality designs that appeal to the target audience.
  3. Upload Designs: Users upload their designs to the Merch by Amazon platform, where they can select the type of product (e.g., T-shirt, hoodie), colors, and sizes available for each design.
  4. Product Listing: Amazon lists the products on its website, and customers can purchase them like any other product on Amazon. Merch by Amazon handles the printing, fulfillment, and shipping processes, so users don’t need to worry about inventory management or order fulfillment.
  5. Earn Royalties: Users earn royalties on each sale based on the product’s price and the chosen royalty rate. Amazon deducts production costs and fees from the sale price, and the remaining amount is paid out to the user as royalties.
  6. Promotion and Marketing: Users can promote their products through various channels, such as social media, email newsletters, blogs, or advertising, to increase visibility and drive sales.

Merch by Amazon offers several advantages for users:

  • Low Risk: Users don’t need to invest in inventory or production costs upfront, making it a low-risk business model.
  • Global Reach: Merch by Amazon products are available to Amazon customers worldwide, allowing users to reach a global audience.
  • Passive Income: Once designs are uploaded and listed, users can earn passive income from sales without the need for ongoing maintenance or management.
  • Scalability: Users can scale their business by creating and uploading more designs, increasing their product offerings, and potentially earning more royalties.

Overall, Merch by Amazon provides a convenient and accessible platform for individuals and businesses to create and sell custom-designed apparel, allowing them to turn their creativity into a source of income.

How to Sell on Amazon Without Selling Products

Amazon Handmade

Amazon Handmade is a marketplace within that is specifically curated for artisans to sell their unique, handcrafted goods to customers around the world. Here’s how Amazon Handmade works:

  1. Signup and Approval: Artisans apply to sell their handmade products on Amazon Handmade. Each application is reviewed by Amazon to ensure that the products meet the criteria for being handmade.
  2. Listing Products: Once approved, artisans can create listings for their handmade products on the Amazon Handmade platform. They provide details such as product descriptions, prices, and high-quality images to showcase their craftsmanship.
  3. Product Categories: Amazon Handmade offers a wide range of product categories, including jewelry, home decor, clothing, artwork, and more. Artisans can choose the categories that best fit their products.
  4. Fulfillment and Shipping: When customers place orders for handmade products, Amazon handles the fulfillment and shipping processes. This includes packaging the products securely and delivering them to customers using Amazon’s logistics network.
  5. Prime Eligibility: Many products on Amazon Handmade are eligible for Prime shipping, allowing customers to benefit from fast and free delivery if they are Prime members.
  6. Artisan Support: Amazon provides support and resources to artisans, including seller tools, educational materials, and customer service assistance.
  7. Commission Fees: Amazon charges a referral fee on each sale made through Amazon Handmade. The referral fee varies depending on the product category.

Amazon Handmade offers several benefits for artisans:

  • Global Reach: Artisans can reach millions of customers worldwide through Amazon’s vast marketplace.
  • Exposure and Visibility: Amazon Handmade provides artisans with a platform to showcase their products to a large audience of shoppers.
  • Trust and Credibility: Being part of the Amazon brand lends credibility to artisans and reassures customers of the quality and authenticity of handmade products.
  • Sales Growth: Selling on Amazon Handmade can help artisans grow their businesses and increase their sales opportunities.

Overall, Amazon Handmade provides a valuable opportunity for artisans to sell their handmade products online, connecting them with customers who appreciate and value artisanal craftsmanship.

Publishing Audiobooks with ACX

Publishing audiobooks with ACX (Audiobook Creation Exchange) allows authors and publishers to produce and distribute audiobooks through Audible, Amazon, and iTunes. Here’s how the process works:

  1. Signup and Rights Holder Verification: Authors or publishers sign up for an account on ACX and verify their rights to the content they want to produce as an audiobook.
  2. Audiobook Production Options: ACX offers three main options for producing audiobooks:
    • Do-It-Yourself (DIY): Rights holders narrate the audiobook themselves or hire a narrator and produce the audiobook independently.
    • Pay-for-Production (PFP): Rights holders hire a narrator/producer from the ACX platform and pay them upfront for their services.
    • Royalty Share: Rights holders partner with a narrator/producer who agrees to produce the audiobook in exchange for a share of the royalties generated from sales.
  3. Audiobook Creation: Once the production method is chosen, rights holders and narrators collaborate on the audiobook’s production, including narration, editing, and mastering. ACX provides guidelines and best practices for audiobook production.
  4. Quality Control and Review: ACX reviews the completed audiobook to ensure it meets quality standards and technical specifications. This includes checking for audio clarity, proper formatting, and adherence to ACX guidelines.
  5. Distribution and Retail: Once approved, the audiobook is distributed to Audible, Amazon, and iTunes for sale. It becomes available for purchase to customers worldwide through these platforms.
  6. Marketing and Promotion: Rights holders are responsible for marketing and promoting their audiobooks to reach potential listeners. This can include leveraging social media, email newsletters, author websites, and advertising to increase visibility and drive sales.
  7. Earning Royalties: Rights holders earn royalties from audiobook sales based on the distribution model chosen:
    • ACX royalty share: Rights holders and narrators split royalties, typically 20-40% each.
    • ACX royalty: Rights holders receive 25-40% of sales revenue if they opt out of royalty share agreements.
  8. Sales Reporting and Payments: ACX provides sales reports and analytics to rights holders, detailing audiobook sales and earnings. Payments are made monthly via direct deposit or check.

Publishing audiobooks with ACX offers several benefits:

  • Access to a Large Audience: ACX distributes audiobooks to popular platforms like Audible, Amazon, and iTunes, reaching millions of potential listeners.
  • Professional Production Services: ACX provides access to narrators, producers, and audio engineers who can help create high-quality audiobooks.
  • Flexible Distribution Models: Rights holders can choose the production and distribution model that best fits their needs and budget.
  • Potential for Passive Income: Once published, audiobooks can generate ongoing royalties, providing a source of passive income for rights holders.

Overall, ACX provides a comprehensive platform for authors and publishers to produce, distribute, and monetize audiobooks, enabling them to reach a broader audience and expand their revenue streams.

How to Sell on Amazon Without Selling Products

Creating Digital Products

Creating digital products involves developing and selling digital content or tools that customers can download or access online. Here are some common types of digital products and how they are created:

  1. Ebooks: Ebooks are digital books that can be read on electronic devices such as e-readers, tablets, or smartphones. Authors write and format their content using word processing software like Microsoft Word or Google Docs. Once the manuscript is complete, it can be converted into popular ebook formats such as EPUB or PDF.
  2. Online Courses: Online courses are educational programs delivered over the Internet. Course creators develop course content, including video lectures, presentations, quizzes, and assignments. They may use platforms like Teachable, Udemy, or Thinkific to host and deliver their courses to students.
  3. Digital Artwork: Digital artists create artwork using graphic design software such as Adobe Photoshop, Illustrator, or Procreate. They may produce illustrations, graphics, digital paintings, or designs for print-on-demand products like T-shirts or posters. Artwork files are saved in digital formats like JPEG, PNG, or PSD for distribution.
  4. Software and Apps: Software developers create computer programs, mobile apps, or web applications to solve specific problems or provide entertainment. Development may involve coding, design, testing, and optimization using programming languages and development tools appropriate for the target platform (e.g., Java for Android apps, Swift for iOS apps).
  5. Digital Music and Audio: Musicians, composers, and audio producers create digital music tracks, albums, or sound effects using digital audio workstations (DAWs) like Ableton Live, Logic Pro, or FL Studio. They may produce original compositions or license their music for use in videos, games, or other media.
  6. Printables and Templates: Designers and creators develop printable products such as planners, calendars, worksheets, or templates for use in various contexts like productivity, organization, or education. These products are typically designed using graphic design software and saved as downloadable files in PDF or editable formats like Microsoft Word or Excel.
  7. Photography and Stock Media: Photographers and content creators produce digital photographs, stock images, videos, or audio clips for use in advertising, marketing, publishing, or multimedia projects. These assets are typically uploaded to online marketplaces or stock agencies for licensing and download by customers.

Creating digital products offers several advantages, including scalability, low distribution costs, global reach, and potential for passive income. By leveraging their expertise, skills, and creativity, creators can develop valuable digital products that meet the needs and interests of their target audience.

Amazon Home Services

Amazon Home Services is a platform provided by Amazon that connects customers with local service providers offering a wide range of home services. Here’s how Amazon Home Services works:

  1. Browsing Services: Customers can browse through various categories of home services on the Amazon website or mobile app. These services may include home improvement, cleaning, repair, installation, assembly, landscaping, and more.
  2. Searching for Providers: Customers can search for service providers based on their location, the type of service needed, and other preferences. Amazon provides detailed profiles of service providers, including their qualifications, ratings, reviews, and pricing information.
  3. Booking Services: Once customers find a service provider they’re interested in, they can book the service directly through the Amazon platform. Customers can choose the date, time, and any additional options or customizations for the service.
  4. Service Fulfillment: On the scheduled date, the service provider arrives at the customer’s location to perform the requested service. Service providers are required to meet Amazon’s service quality standards and adhere to any safety guidelines or protocols.
  5. Payment and Satisfaction: After the service is completed, customers pay for the service through Amazon’s secure payment system. Amazon offers a Happiness Guarantee, ensuring that customers are satisfied with the quality of the service provided. If there are any issues or concerns, Amazon facilitates communication between the customer and the service provider to resolve them.
  6. Feedback and Reviews: Customers can leave feedback and reviews based on their experience with the service provider. These reviews help other customers make informed decisions when choosing a service provider and also provide valuable feedback to service providers to improve their services.

Amazon Home Services offers several benefits for both customers and service providers:

  • Convenience: Customers can easily find and book trusted service providers without the hassle of searching through multiple websites or directories.
  • Trust and Reliability: Amazon verifies the credentials and background of service providers to ensure they meet Amazon’s standards for quality and professionalism.
  • Transparency: Customers can see upfront pricing and read reviews from other customers before booking a service, providing transparency and peace of mind.
  • Business Opportunities: Service providers can reach a large audience of potential customers through the Amazon platform and benefit from Amazon’s marketing and promotion efforts.

Overall, Amazon Home Services simplifies the process of finding and booking home services, making it easier for customers to tackle their household tasks and projects.

Creating and Selling Apps

Creating and selling apps involves developing software applications for various platforms such as mobile devices, desktop computers, or web browsers, and offering them for sale to users. Here’s an overview of the process:

  1. Idea Generation and Research: The first step is to come up with an app idea that solves a problem, fulfills a need, or provides entertainment. Conduct market research to assess the demand for similar apps, identify competitors, and understand user preferences.
  2. Design and Development: Once the app idea is validated, design the user interface (UI) and user experience (UX) of the app. This involves creating wireframes, mockups, and prototypes to visualize the app’s layout and functionality. Then, develop the app using programming languages and development tools suitable for the target platform (e.g., Java or Kotlin for Android, Swift or Objective-C for iOS, JavaScript for web apps).
  3. Testing and Quality Assurance: Thoroughly test the app to identify and fix any bugs, errors, or usability issues. Conduct alpha and beta testing with a group of users to gather feedback and make improvements to the app.
  4. App Monetization Strategy: Decide on the monetization strategy for the app, which may include:
    • Paid Apps: Charging users a one-time fee to download and use the app.
    • In-App Purchases: Offering additional features, content, or virtual goods for purchase within the app.
    • Subscriptions: Charging users a recurring fee to access premium content or services.
    • Ads: Displaying advertisements within the app and earning revenue from ad clicks or impressions.
    • Freemium: Offering a free version of the app with limited features and encouraging users to upgrade to a paid version for full access.
  5. App Store Submission: Prepare the app for submission to the appropriate app stores (e.g., Apple App Store, Google Play Store, Microsoft Store). This involves creating app store listings, providing descriptions, screenshots, and promotional materials, and adhering to the app store guidelines and policies.
  6. Marketing and Promotion: Promote the app to reach potential users and drive downloads. This may include:
    • App Store Optimization (ASO) to improve the app’s visibility and ranking in app store search results.
    • Social media marketing to engage with users and create buzz around the app.
    • Influencer marketing to collaborate with influencers or bloggers to promote the app to their followers.
    • Paid advertising campaigns on social media platforms, search engines, or app discovery platforms.
  7. App Maintenance and Updates: Continuously monitor and maintain the app to ensure it remains functional, secure, and up-to-date with the latest platform requirements and user feedback. Release regular updates to add new features, fix bugs, and enhance performance.

Creating and selling apps can be a rewarding endeavor, offering opportunities to generate revenue, reach a global audience, and make a positive impact on users’ lives. However, it requires careful planning, execution, and ongoing efforts to succeed in the competitive app market.

How to Sell on Amazon Without Selling Products


Wholesale and dropshipping are two distinct methods of selling products, each with its own advantages and challenges:

  1. Wholesale:
    • Definition: Wholesale involves purchasing products in bulk from manufacturers or distributors at discounted prices and reselling them to retailers or consumers at a higher price.
    • Process:
      • Identify Suppliers: Find reputable suppliers or manufacturers who offer products you want to sell.
      • Negotiate Terms: Negotiate pricing, minimum order quantities, and payment terms with suppliers.
      • Place Orders: Place bulk orders for products and arrange for shipping or pickup.
      • Stock Inventory: Receive the products and store them in a warehouse or storage facility.
      • Sell to Retailers/Consumers: Market and sell the products to retailers or consumers through various channels such as retail stores, e-commerce platforms, or wholesale marketplaces.
    • Advantages:
      • Lower Unit Costs: Buying in bulk typically results in lower per-unit costs, increasing profit margins.
      • Control Over Inventory: As the owner of the inventory, you have control over pricing, branding, and distribution.
      • Bulk Discounts: Suppliers often offer discounts or incentives for larger orders, providing cost savings.
    • Challenges:
      • Higher Initial Investment: Purchasing large quantities of inventory requires a significant upfront investment.
      • Inventory Management: Managing inventory levels, storage space, and stock rotation can be complex and time-consuming.
      • Risk of Overstock or Obsolescence: There’s a risk of being stuck with unsold inventory if products don’t sell as expected or become outdated.
  2. Dropshipping:
    • Definition: Dropshipping is a retail fulfillment method where the retailer (dropshipper) sells products to customers without holding inventory. Instead, the retailer purchases products from a third-party supplier (dropship supplier) and ships them directly to the customer.
    • Process:
      • Set Up Online Store: Create an online store or e-commerce website to showcase products.
      • Find Dropship Suppliers: Identify reputable dropship suppliers who offer the products you want to sell.
      • List Products: Import product listings from dropship suppliers to your online store and set prices.
      • Receive Orders: When a customer places an order in your store, forward the order details to the dropship supplier.
      • Supplier Fulfillment: The dropship supplier packages and ships the product directly to the customer.
    • Advantages:
      • Low Startup Costs: Dropshipping eliminates the need for upfront inventory investment, reducing startup costs.
      • No Inventory Management: Since you don’t handle inventory, you’re not responsible for storage, fulfillment, or shipping logistics.
      • Flexible Location: Dropshipping can be operated from anywhere with an internet connection, offering flexibility and scalability.
    • Challenges:
      • Lower Profit Margins: Dropshipping often results in lower profit margins due to lower product costs and increased competition.
      • Dependence on Suppliers: Reliance on dropship suppliers can lead to issues with product quality, stock availability, or shipping times.
      • Customer Service: As the retailer, you’re responsible for customer service, even though you may not have direct control over product quality or shipping.

In summary, both wholesale and dropshipping are viable business models with their own pros and cons. The choice between the two depends on factors such as available capital, risk tolerance, logistical capabilities, and business goals.

Consulting or Coaching Services

Consulting or coaching services involve providing expert guidance, advice and support to individuals or businesses in a particular area of expertise. Here’s an overview of consulting and coaching services:

  1. Consulting:
    • Definition: Consulting involves offering specialized knowledge, skills, and experience to help clients solve specific problems, improve processes, or achieve specific goals within their organizations.
    • Process:
      • Needs Assessment: Identify the client’s needs, challenges, and goals through initial consultations and assessments.
      • Analysis: Analyze the client’s situation, gather relevant data, and conduct research to understand the root causes of issues or opportunities.
      • Recommendations: Develop tailored recommendations, strategies, or solutions to address the client’s needs and achieve their objectives.
      • Implementation Support: Assist the client in implementing recommended solutions, providing guidance, training, and support as needed.
      • Evaluation and Follow-Up: Monitor the effectiveness of implemented solutions, gather feedback, and make adjustments as necessary to ensure ongoing success.
    • Areas of Consulting:
      • Management Consulting: Advising businesses on strategic planning, organizational development, operational efficiency, and performance improvement.
      • Financial Consulting: Providing financial analysis, budgeting, forecasting, investment advice, and risk management services.
      • Marketing Consulting: Helping clients develop marketing strategies, branding, market research, and customer acquisition tactics.
      • Technology Consulting: Assisting organizations with IT strategy, software development, cybersecurity, and digital transformation initiatives.
  2. Coaching:
    • Definition: Coaching involves empowering individuals or groups to maximize their potential, achieve personal or professional goals, and overcome obstacles through a process of guidance, support, and accountability.
    • Process:
      • Goal Setting: Collaboratively establish clear, specific, and achievable goals with the client, based on their aspirations, values, and priorities.
      • Action Planning: Develop action plans, strategies, and timelines to help the client progress towards their goals, breaking down tasks into manageable steps.
      • Support and Accountability: Provide ongoing support, encouragement, and feedback to help the client stay focused, motivated, and accountable for their actions.
      • Skill Building: Offer coaching sessions, workshops, or exercises to help the client develop skills, mindset, and habits conducive to success.
      • Reflection and Adjustment: Encourage self-reflection, self-awareness, and learning from setbacks or challenges, and adjust plans accordingly.
    • Areas of Coaching:
      • Life Coaching: Assisting individuals in areas such as personal growth, relationships, career development, health, and wellness.
      • Business Coaching: Supporting entrepreneurs, executives, and professionals in areas like leadership development, career advancement, communication skills, and work-life balance.
      • Executive Coaching: Working with senior leaders and executives to enhance leadership effectiveness, decision-making, strategic thinking, and team performance.
      • Performance Coaching: Helping athletes, artists, performers, and professionals improve their performance, focus, confidence, and mental resilience.

Consulting and coaching services offer valuable expertise and support to individuals and organizations seeking to overcome challenges, seize opportunities, and achieve their full potential. The choice between consulting and coaching depends on the client’s needs, preferences, and desired outcomes.


One Comment on “How to Sell on Amazon Without Selling Products 2024”

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